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ComScore study: 31% of banner ads get lost for viewers
© carlos castilla - Fotolia.comCompanies and brands love to book page impressions with publishers, shopping and trading sites. Users find themselves being bombarded with banner ads all over the web –...
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IKEA: How to fit the store portfolio in the smallest banner ad
What IKEA’s advertising team from Ogilvy Action creates is truly outstanding. Welcome to the smallest store in the world…! This store even fits into a banner ad… which makes it the biggest banner ad...
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Curiosity – Brand anarchy is to create invisible advertising
Curiosity is it what makes the world get mad. Whether it is IKEA’s smallest shop of the world put in a banner, some invisible commercial. Lynx, in cooperation with Soap Creative, know how to produce...
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Mobile Video Advertising – Why there is a positive future ahead…
The market for mobile advertising is growing at high speed. More and more companies invest their first advertising budgets (although still not huge…) in apps, onsite or instream commercials. In 2012...
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dmexco 2012 – Flashback in Tweets & Quotes
dmexco 2012 is over – the pure numbers show the trend of the digital marketing show… Visitors: 22.200 – increase by 15% compared to 2011 Exhibitors: 578 – means over 135 exhibitors more than 2011...
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Buyral Spoof: How to make a video go viral with a professional clicking agency
Often we do get asked how to make a video go viral. Well, ehre is the answer… This Buyral video shows brand and companies how they make their videos go around the world of social networks. I am sure...
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Target-group men: 10 Stats for better marketing
Obviously, there is a difference when targeting men and women. Their purchase behaviour differs in many ways. Who is searching more for coupons, bargains or the latest gadets? According to a report by...
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Questioning banner efficiency? Native ads perform better than banner ads,...
A recent eye-tracking study called “Benchmarking the Effectiveness of Native Ads” states that the visual attraction of native ads (52%) is more frequent than with traditional banner ads. The study...
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Study: Digital advertising found “annoying and invasive”
Sometimes studies bring some flashback to your mind. This time it was some study results that reminded me of two of my four moderations of the dmexco Night Talks. In a recent country comparison study...
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Mobile Advertising: Performance gets better, and Google takes 50% of revenue
There are different views on why mobile advertising is performing. However, some new studies might spread some light: one form TNS and one from SessionM which did their study in cooperation with...
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7 Tips: How to generate more sales leads via your website
There are some secrets in online marketing, and there are those that have become common knowledge which people might spread in infographics. However, it is still a challenge for most marketers to...
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Hey MINI! Not interested in brand advocates?
My MINI Paceman – So much fun with it!Listen BMW and MINI! This is not a story made up. This is real. This is me. When the MINI Paceman was first promoted at the Detroit Motor Show in 2011 as a...
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dmexco 2013 – Flashback in Tweets & Quotes
dmexco 2013 is over. The growth trend of the digital marketing show is impressive and continues to write a promising history. Visitors: 26.300 – increase by 16% compared to 2012 Exhibitors: 742 –...
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Big Data Opportunities (Infographic)
We discussed this topic in many panels at dmexco this year, and in the last couple of years I assume not many buzz words have made their way through so many blogs and articles: Big Data. Some see the...
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Native Advertising: Will these brands turn the advertising industry around?
Last year, I had the pleasure to announce this gentleman for one of the main dmexco stage panels. And I can tell you, it was not fun to complement him to go off stage when their speaking time was up....
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Study: What B2B buyers expect to see on vendor websites
Is it really still the phone number and the email address? Well, at least contact information should be easily accessible on B2B vendor websites. This is the main finding of a recent report from...
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Report: Benchmarking digital banner performance; which formats work best
A recent benchmark report by Pointroll based on the analysis of over 100 billion ad impressions in 2013 states that bigger banner ads perform better in digital advertising campaigns. The bigger ad...
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Adobe Summit 2014: Flashback in Tweets
Sometimes when I travel to speak or to moderate at events, I have no idea what I can expect from the stages, the audience, the speakers and their input. Sometimes you fly home disappointed as the news...
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State of Marketing 2014 Report: Social Media and Video Ads up, Mobile down,...
Compared to some previous study, this years CMO Council’s “State of Marketing” (sponsored by NetBase and Infor) shows that confidence to be a trusted source for the C-level is back with marketers. The...
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Mobile Advertising: Performance gets better, and Google takes 50% of revenue
There are different views on why mobile advertising is performing. However, some new studies might spread some light: one form TNS and one from SessionM which did their study in cooperation with...
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